{"id":5522,"date":"2020-10-22T18:58:56","date_gmt":"2020-10-22T16:58:56","guid":{"rendered":"https:\/\/newedgemagazine.com\/?p=5522"},"modified":"2020-10-23T19:32:04","modified_gmt":"2020-10-23T17:32:04","slug":"utopia-ii","status":"publish","type":"post","link":"https:\/\/newedgemagazine.com\/index.php\/utopia-ii\/","title":{"rendered":"UTOPIA II"},"content":{"rendered":"

JANJA VIDEC<\/span><\/a> by ZUPANOV<\/a><\/span><\/strong><\/p>\n

UTOPIA: a sense of freedom in the new Janja Videc clothing collection<\/b><\/span><\/span><\/p>\n

Fashion designer Janja Videc is telling a story of freedom and the mysterious inner life with her collection titled UTOPIA II, captured in the magical world of salterns.<\/b><\/span><\/span><\/p>\n

Collection UTOPIA II brings us a sense of freedom and the mysterious inner life. Where everything is always right, even if it seems wrong at the first glance. Where, by the power of female cycles, everything finds its way, no matter the circumstances or if the season is currently of growth or decline, creation or stagnation, light or darkness.<\/span><\/span><\/p>\n

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Story of saltern people<\/b><\/span><\/span><\/p>\n

“The collection was captured by the photographer and creative director of the photoshoot, Mario Zupanov, in a magical place – the abandoned salterns. So it carries a very special memory of summer. While shooting the collection Mario and I spontaneously thought of a story about the Saltern people, who once inhabited this magical place, lived only on salt grains and once it disappeared, the people disappeared along with it. Left behind them is only their spirit dancing in the abandoned salt pans, perfectly embodied by our model Andreja Slavi\u010d.”<\/span><\/span><\/p>\n

UTOPIA II clothing collection made by the fashion designer Janja Videc is the continuation of the story that started to unfold between the first wave of the epidemic and the isolation in March. It speaks of the magical garden inside all of us, where everything is possible.<\/span><\/span><\/p>\n

It is composed of 6 different dresses, each bringing forth its own qualities, be it tenderness, strength or passion. It is dedicated to modern warrioresses, who put their heart in the first place. It can be sophisticated and chic for a night out, combined with sneakers for an urban setting, or even for the dreamy bohemian. Minimalist lines leave the option open to the stylist’s interpretation, letting unique details be the cherry on top.<\/span><\/span><\/p>\n

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New reality brings deeper connections<\/b><\/span><\/span><\/p>\n

Limitations that follow us on each step have deepened the connection between the designer and her customers, who recognize the quality of materials and unique design. “Currently the unpredictability of the situation goes hand in hand with my reflections of why and how I want to create. I\u2019ve always known that I want to create for a very special kind of woman, who carries a soul and has a depth to her personality. As a solopreneur I have to take on many different roles, leaving the time to be creative, which is the reason I set on this journey in the first place, very scarce. My response to the social expectations after the immense growth and expanse is, therefore, to focus on a smaller span of customers, boutique collections, unique pieces and building relationships. I build a very welcoming space for women wearing my clothes. It is essential to understand them, take time for them and really feel them.”<\/span><\/span><\/p>\n

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Capsule collections as a result of emerging new ideas<\/b><\/span><\/span><\/p>\n

The creative spirit and creativity do not stop, instead, they are remodeled in accordance to new times. \u201cAt the moment I am creating smaller, capsule collections. I go with the creative flow and don\u2019t think too much, instead, I let new ideas sprout spontaneously from the depths. I don\u2019t focus much on planning the larger collections, because I feel the time now is more appropriate for smaller – capsule collections available online. The products of my creative endeavors can be found online at <\/span>janjavidec.com<\/u><\/span><\/a> and in the boutique Zoofa on Breg 12 in Ljubljana.”<\/span><\/span><\/p>\n

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Collection: UTOPIA II<\/span>
\n Photo & Creative Direction: Mario Zupanov<\/a><\/span>
\n Model: Andreja Slavi\u010d<\/a><\/span>
\n MUA: \u0160pela Hudobivnik<\/a><\/span><\/p>\n

 <\/p>\n

\n

SLO:<\/span><\/p>\n

Utopia prina\u0161a vonj po svobodi, po skrivnostnem notranjem \u017eivljenju, kjer je vedno vse prav, \u010deprav se na prvi pogled zdi vse narobe in po cikli\u010dni \u017eenski mo\u010di, ki vedno najde pot, ne glede na okoli\u0161\u010dine – v obdobjih rasti in upadanja, v \u010dasu ustvarjanja in v \u010dasu mirovanja, v \u010dasu svetlobe in v \u010dasu teme.<\/span><\/p>\n

Kolekcija je bila posneta na magi\u010dnem kraju, v zapu\u0161\u010denih solinah pod kreativnim vodstvom fotografa Maria Zupanov, zato v sebi nosi spomin na poletje. \u00bbMed fotografiranjem kolekcije sva si z Mariom spontano izmislila zgodbo o Solnih ljudeh, ki so neko\u010d \u017eiveli na tem \u010darobnem kraju, se prehranjevali le z zrnci soli in ko jo je zmanjkalo so od\u0161li neznano kam, njihov duh, ki ga je perfektno upodobila manekenka Andreja Slavi\u010d, pa \u0161e vedno ple\u0161e po zapu\u0161\u010denih solinah.\u00ab<\/span><\/p>\n

\u00bbTrenutno nepredvidljivo dogajanje sovpada tudi z mojo refleksijo o tem, zakaj in na kak\u0161en na\u010din \u017eelim ustvarjati. Vedno sem vedela, da \u017eelim ustvarjati za posebne \u017eenske, \u017eenske z du\u0161o in globino. Kot samostojna ustvarjalka se moram dnevno preleviti v razli\u010dne vloge, zato za ustvarjalni del, ki mi predstavlja razlog, da sem se podala na to pot, velikokrat ne preostane toliko \u010dasa, kot bi si \u017eelela. Moj odgovor na dru\u017ebena pri\u010dakovanja po nenehni rasti in \u0161irjenju je zato fokusiranost na ozek krog strank, buti\u010dne kolekcije, unikatne kose in grajenje odnosov, ustvarjanje prostora za toplo besedo, za to, da razumem \u017eensko, ki nosi moje obla\u010dilo, da si vzamem \u010das, se ustavim in za\u010dutim.<\/i><\/span><\/p>\n

V tem trenutku ustvarjam manj\u0161e, kapsulne kolekcije, prepu\u0161\u010dam se ustvarjalnemu toku, ne razmi\u0161ljam preve\u010d, raje pustim, da se iz globin sproti rojevajo nove ideje. Ni toliko fokusa na na\u010drtovanju ve\u010djih kolekcij, mislim, da je v tem trenutku \u010das primernej\u0161i za manj\u0161e, kapsulne kolekcije, ki so dostopne preko spleta. Produkte mojih ustvarjalnih navdihov je sicer mogo\u010de najti na spletni strani in v trgovini Zoofa na Bregu 12 v Ljubljani.\u00ab<\/i><\/span><\/p>\n

Kolekcija UTOPIA II je nadaljevanje zgodbe, ki se je pri\u010dela plesti v \u010dasu izolacije v marcu in govori o magi\u010dnem vrtu znotraj nas, kjer je mogo\u010de vse. Sestavljena je iz \u0161estih razli\u010dnih oblek, vsaka izmed njih pa v ospredje prina\u0161a svoje kvalitete, najsi bo ne\u017enost ali mo\u010d ali strast. <\/span>Namenjena sodobnim bojevnicam, ki na prvo mesto postavljajo srce. Lahko je sofisticirano \u0161ik, tudi za ve\u010derne prilo\u017enosti, v kombinaciji s supergami je lahko urbana, lahko je zasanjano boemska. Minimalisti\u010dne linije pu\u0161\u010dajo odprte mo\u017enosti za stilske interpretacije, unikatni detajli pa pri\u010darajo piko na i.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

JANJA VIDEC by ZUPANOV UTOPIA: a sense of freedom in the new Janja Videc clothing collection Fashion designer Janja Videc is telling a story of freedom and the mysterious inner life with her collection titled UTOPIA II, captured in the magical world of salterns. Collection UTOPIA II brings us a sense of freedom and the […]<\/p>\n","protected":false},"author":15,"featured_media":5548,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[21,29,20,22,18,23,14,15],"tags":[],"_links":{"self":[{"href":"https:\/\/newedgemagazine.com\/index.php\/wp-json\/wp\/v2\/posts\/5522"}],"collection":[{"href":"https:\/\/newedgemagazine.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newedgemagazine.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newedgemagazine.com\/index.php\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/newedgemagazine.com\/index.php\/wp-json\/wp\/v2\/comments?post=5522"}],"version-history":[{"count":11,"href":"https:\/\/newedgemagazine.com\/index.php\/wp-json\/wp\/v2\/posts\/5522\/revisions"}],"predecessor-version":[{"id":5555,"href":"https:\/\/newedgemagazine.com\/index.php\/wp-json\/wp\/v2\/posts\/5522\/revisions\/5555"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newedgemagazine.com\/index.php\/wp-json\/wp\/v2\/media\/5548"}],"wp:attachment":[{"href":"https:\/\/newedgemagazine.com\/index.php\/wp-json\/wp\/v2\/media?parent=5522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newedgemagazine.com\/index.php\/wp-json\/wp\/v2\/categories?post=5522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newedgemagazine.com\/index.php\/wp-json\/wp\/v2\/tags?post=5522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}