{"id":4163,"date":"2019-11-30T18:47:01","date_gmt":"2019-11-30T16:47:01","guid":{"rendered":"https:\/\/newedgemagazine.com\/?p=4163"},"modified":"2019-11-30T19:03:48","modified_gmt":"2019-11-30T17:03:48","slug":"lyc-skate-crew-streetwear-cankar-domacica","status":"publish","type":"post","link":"https:\/\/newedgemagazine.com\/index.php\/lyc-skate-crew-streetwear-cankar-domacica\/","title":{"rendered":"LYC. SKATE-CREW. STREETWEAR. CANKAR. DOMA\u0106ICA."},"content":{"rendered":"

Nejc is wearing one of LYC<\/a> designs, a grey SATURNUS hoodie, and he\u2019s carrying his skateboard. \u201cI would\u2019ve brought the boys with me but it\u2019s so hard to get us all in one place at the same time.\u201d He says, because LYC isn\u2019t just Nejc, it\u2019s a crew of guys who skate in front of Cankar and make movies and cool streetwear. \u201cIt\u2019s not just about me, don\u2019t make it about me. It\u2019s about them too. I want to thank the boys for helping me with everything, can you put that in?\u201d<\/em><\/p>\n

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\u00bbWhen I started studying fashion and textile design, I didn’t even know the word streetwear existed. I mean I guess it was all out there already but when I was trying to explain to my professors what it was I wanted to do, what I was interested in I just kept saying clothes, that I wanted to make clothes. They kept talking about female runway fashion and I don\u2019t know, silhouettes and artistic expression and I just kept asking \u2018well who makes the clothes?\u2019 I didn\u2019t know how to say it; I tried to call it skater clothes, but it just didn\u2019t seem like it was enough. And skate shops were quite separate from design and fashion anyway. The LYC crew, we all met here in Ljubljana, skating in front of Cankar and they wanted to know how you print and sew stuff. I moved to Ljubljana and they came over to my place and I showed them how it’s done. The Instagram profile already existed at the time, so we just threw those three letters on it all. I had some time later, like two months or so when I didn\u2019t have anything to do so we just made a collection and the streetwear carried on from there.\u201d<\/p>\n

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Is LYC a brand, more than a brand \u2013 how would one describe LYC? Where did the name come from?<\/em><\/p>\n

\u201cI don\u2019t know, I\u2019ve never described us in a way that was good. I\u2019d say\u2026 Fuck this is a good question, I mean it\u2019s hard. I don\u2019t know – what makes or doesn\u2019t make something a brand anyway? It\u2019s a classic skate-crew DIY mentality. That\u2019s the easiest way to put it. And we\u2019re not the only ones out there that are also making clothes. I\u2019d say skating connects people, that\u2019s how you get creative on the scene. LYC was just a play of words I didn\u2019t come up with that. It started as a joke. Compared to New York City Ljubljana\u2019s so small so we just switched out the letters. So, when you said you were going to the city centre to skate, you\u2019d say you were going to LYC. It was just a dumb joke at first, but I guess the name just kind of picked itself.\u201d<\/p>\n

\u201cWe\u2019ve got a system, maybe a little dishevelled one, but luckily we see each other a couple of times a week, most of us anyway. I\u2019ve got a huge mood board at home and they come over to work on it or they come over to try stuff on. They all look at designs and give feedback or give feedback on the samples and the guys run the Instagram account and then \u010coro\u2019s good at maths, so he helps with the business stuff sometimes.\u00a0 They also organise our events, make movies. I make the clothes. I\u2019m also not the one to do the promo, it\u2019s them; they talk about it, spread the word, skate, wear the stuff, post it online.\u201d<\/p>\n

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\u201cI mean we\u2019ve got short-term and long-term plans sure, one of them is also to make the brand more sustainable in the future. I\u2019m fully aware that I\u2019ll never know enough about sustainability to make every right\u00a0 decision but it\u2019s easier if you partner up with people who know how to do it. We have a plan, we just need an opportunity to implement it. \u00a0And yeah of course we\u2019d want to target a wider audience. A little bit of the Balkans, so we can take our brand forward. I think there\u2019s so many ways to present a brand other than just fashion weeks, and I mean we can use the lack of alternative ways of presentation to our advantage. A deviation from the norm. There\u2019s other ways and I\u2019d leave that up to the boys, they\u2019re the focus group and if they don\u2019t like something it\u2019s pointless to do it or to make it.\u201d<\/p>\n

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“It’s important that the clothes have simple tailoring which can be improved over time, over the seasons. We stick to pants, shirts and jackets and we improve them or do textile variations to the point where we can still stick to our base of sizes and functionality. Visually it\u2019s a lot of Yugo-nostalgia \u2013 can you write that in a cool way though?\u201d If you were born in Slovenia or any other ex-Yugoslavia country, you probably grew up drinking Cedevita, eating Doma\u0107ica and having \u010cokole\u0161nik for breakfast, motives of which you can find on some of LYC’s designs.<\/em> \u201cI was sitting on the couch, we were eating Doma\u0107ica, drinking Cedevita, I mean it was pretty obvious, and the cookies are shaped like flowers, you know, so I decided to try and embroider them on a suit.”<\/p>\n

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\u201cDo you wanna to know about the \u017dene<\/a> collaboration? We\u2019ve had some interest from the female audience, they kinda challenged us to make female pants and then \u010coro suggested we collab with the \u017dene skate crew, they\u2019re really cool. So, the first step was to make pants that they could skate in. \u017dene are like a girl version of our crew and they were the focus group of this collab, they helped a lot. Katarina took over the t-shirt graphics and they all helped with the colours and testing. I added zippers on the sides, womens’ bodies are a bit of a tailoring challenge for me, as we usually do menswear, so it was fun\u2026 And it was their idea to make overalls, I never would\u2019ve thought of that.\u201d<\/p>\n

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\u201cWe’ve had a few pop-ups, three actually. What we try to do with these pop-ups is have everything in place, all the sizes and prices on the day it all happens. We want that day to be the first day people can try on the clothes. I mean we put out photos before that, but we try to have as little delay between when we present the collection and when people can buy it. That was the general idea behind starting the pop-ups. If nothing else, it\u2019s where people can try on stuff since we don\u2019t have a physical space where you\u2019d be able to do that. We\u2019ve got a website, so we sell through that now as well. And then yeah, we\u2019ve got premieres and parties, movies and DJs and stuff. We\u2019ve had a couple of skate video premieres here in Ljubljana, one at Metelkova, one at Kino Komuna.”<\/p>\n

You can follow LYC on Instagram: @lycbangbang <\/a>and check out their website at lyc.si\u00a0<\/a><\/p>\n

 <\/p>\n

Thanks to \u010coro, Gal, Mrks, De\u0161, Jan, Arh, Pia, Eva, Matev\u017e, Jerry, Luka, Tao, Enzo & \u017dene skatecrew for all the help with making lyc a ting.<\/em><\/strong><\/p>\n

If u wanna meet the crew come to Moderna 6.12 for the latest garments.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Nejc is wearing one of LYC designs, a grey SATURNUS hoodie, and he\u2019s carrying his skateboard. \u201cI would\u2019ve brought the boys with me but it\u2019s so hard to get us all in one place at the same time.\u201d He says, because LYC isn\u2019t just Nejc, it\u2019s a crew of guys who skate in front of […]<\/p>\n","protected":false},"author":6,"featured_media":4166,"comment_status":"open","ping_status":"open","sticky":false,"template":"single-custom-twelve.php","format":"standard","meta":[],"categories":[18,14],"tags":[],"_links":{"self":[{"href":"https:\/\/newedgemagazine.com\/index.php\/wp-json\/wp\/v2\/posts\/4163"}],"collection":[{"href":"https:\/\/newedgemagazine.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newedgemagazine.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newedgemagazine.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/newedgemagazine.com\/index.php\/wp-json\/wp\/v2\/comments?post=4163"}],"version-history":[{"count":7,"href":"https:\/\/newedgemagazine.com\/index.php\/wp-json\/wp\/v2\/posts\/4163\/revisions"}],"predecessor-version":[{"id":4180,"href":"https:\/\/newedgemagazine.com\/index.php\/wp-json\/wp\/v2\/posts\/4163\/revisions\/4180"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newedgemagazine.com\/index.php\/wp-json\/wp\/v2\/media\/4166"}],"wp:attachment":[{"href":"https:\/\/newedgemagazine.com\/index.php\/wp-json\/wp\/v2\/media?parent=4163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newedgemagazine.com\/index.php\/wp-json\/wp\/v2\/categories?post=4163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newedgemagazine.com\/index.php\/wp-json\/wp\/v2\/tags?post=4163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}