{"id":3503,"date":"2019-05-01T13:37:29","date_gmt":"2019-05-01T11:37:29","guid":{"rendered":"http:\/\/newedgemagazine.com\/?p=3503"},"modified":"2019-05-01T13:46:30","modified_gmt":"2019-05-01T11:46:30","slug":"one-year-of-fem","status":"publish","type":"post","link":"https:\/\/newedgemagazine.com\/index.php\/one-year-of-fem\/","title":{"rendered":"ONE YEAR OF FEM"},"content":{"rendered":"

On Friday, 26 April, we raised our glasses of chilled white wine to celebrate Fem\u2019s first birthday at\u00a0Po\u010desalnica<\/a> hair salon in Ljubljana. Fem.si, an online platform which prides itself on being an honest and simple guide into the world of skincare and cosmetics, was founded by Ines \u0160ercelj<\/a>\u00a0in 2018 and has since expanded into any woman\u2019s (or man\u2019s) skincare best friend. They recently launched FemPlus<\/a> \u2013 an online cosmetology wizard, so to speak, where you get your personalised skincare delivered to you online, thanks to a team of amazing professionals.<\/p>\n

Fem isn\u2019t just your ordinary website and so its birthday couldn\u2019t just be an ordinary event. Complete with a speech from the founder herself, a 101 in face massage courtesy of \u0160minkarnica<\/a>, an introduction into the world of quality cosmetics from the founder of Te Mana Skincare<\/a>, another thing the birthday party had to offer was ear piercings. Yes, you read it right \u2013 smack dab in the middle of the salon, professionals from the IBUA<\/a> studio had their needles ready to decorate your ears to your heart\u2019s desire.<\/p>\n

It was a gathering of women of all ages, skin types of all kinds, all with one thing in common; their love for Fem and their love for a healthy and glowing skin.<\/p>\n

I\u2019ve once heard Ines talk about the why\u2019s of self-publishing and the big one behind why she\u2019d started Fem in the first place. \u201cMy answer to \u2018why\u2019 is simple. I want everyone to have beautiful skin. People often find skincare daunting because they\u2019re suffocating in information \u2013 through Fem I want to show them that it\u2019s easy, simple and achievable.\u201d<\/p>\n

And with the response Fem has gotten in just the first year of its working, she seems to be on the right path. Happy Birthday Fem, and to many more to come!<\/p>\n

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Read more about Ines and Fem in our interview here. You can follow Fem on Instagram @fem.si<\/a> or online www.fem.si<\/a><\/p>\n

Photos: Ajda Ra\u010de\u010di\u010d<\/a><\/p>\n